Everything is booked and we are ready to hit the skies for LA and E3 next week. We are in a predictable state of bubbling excitement and mild apprehension. Thankfully, we are going with a load of new projects that until now, have had to stay close to our soon to be sunburnt chest.
It’s not often we talk about the brief writing process between agency and client. Nor do we often talk about the true value of an excellently written brief for ensuring your creative agency truly understands what you want, think you want and what you need.
Fluid is now working with an increasing number of licensing and consumer product teams on strategy, trend analysis, product development, merchandising and style guide development. Leading the charge is recent hire Stacey Bates Mccue.