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25.04.16
InsightNewsOpinion

PRINCE: To Be King

Prince has left the stage. This is tragedy of the highest magnitude. Although, as is ever the case when we lose that which we love, a void opens for us to fill with an appreciation seldom felt before we lose it.
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14.04.16
InsightNewsOpinionWork

In the News

Last week MCV ran a bit of a special on creative agencies and were good enough to let us contribute our opinion.More

18.03.16
InsightMiscellaneousOpinion

Dead-ja Vu-itton

Recently we’ve noticed that what goes around certainly comes around in the marketing world. Take our 2003 Resident Evil Outbreak project, for example.More

16.03.16
InsightNewsWork

1st Hat-Trick of the Season

Fluid managed to pull off another hat-trick since January. We might be awarded some kind of creative ballon d’or if we didn’t posses the collective athleticism of a sleeping possum.More

18.02.16
InsightMiscellaneousOpinion

The Science of Shopping

Forget Madonna’s material world; we’re now well and truly in the digital world. As more and more groundbreaking digital projects spring into our lives every day, we can start to see evidence of this particularly in the shops we all like to visit. More

09.02.16
InsightMiscellaneousNewsOpinion

Geek to Chic: High Fashion meets Gaming

image ref: thesixthaxis.com

We all love a good collaboration. Pizza and beer. Ant and Dec. Saturday mornings and a decent lie-in: each of these brilliant examples of what happens when two great things come together. Epic partnerships have become particularly … More