Fluid Flashback Friday #1: Madchester (1996 - 1999) | Fluid
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27.01.17
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Fluid Flashback Friday #1: Madchester (1996 – 1999)

Madchester Mural (Salford)

Madchester Mural (Salford)


Manchester’s Electronic New Order…

Back before Britpop exploded onto the scene in the late 90’s (think Oasis and Blur), there was the Alt-Dance revolution. It was Manchester’s own Johnny Marr (formerly of The Smiths), who used his tremendous success in the mid-to-late eighties as a platform to form the supergroup ‘Electronic‘.

“Even he’s not as good as he is” – Noel Gallagher on Johnny Marr

Alongside former New Order and Joy Division singer Bernard Sumner, Johnny spearheaded a swathe of instant classics, from 1991’s “Getting Away With It”, “For You” in 1996, and “Can’t Find My Way Home” during the embering years of Electronic in 1999.

They (Johnny/Bernard) founded a musical bromance that spanned the entire 1990s, culminating in a key fragment of Madchester culture. Their iconic status was ultimately affirmed.

“I didn’t form a group to perform Cilla Black songs” – Johnny Marr

The Madchester scene was notorious for being drug-fueled, with Ecstasy (MDMA) being the flavour of the time. If you were looking for a jolly and a bit of music, Manchester was the epicentre of effortless cool. Northern fashion met punchy, dance-infused indie rock music; leading to an ungodly, debaucherous renaissance.


Dialling our inner Parlophone…

Fluid were lucky enough to secure the Design/3D Modelling work in 1996 (via Clear Productions Ltd) for Electronic’s “For You” tape. Containing both hit singles “For You” and “All That I Need” (under license from EMI Records Ltd), this tape was (and still is!) a stunning example of Madchester sound.

It’s time to dust off the tape deck and give this baby a whirl…

Fluid, Electronic, For You

Electronic’s 1996 tape, featuring hit singles “For You and “All That I Need”. Slip-Sleeve designed by Fluid.


Fluid, Electronic, For You, All That I Need

Electronic’s 1996 tape, featuring hit singles “For You and “All That I Need”. Slip-Sleeve designed by Fluid.


McTunesVs808state

Another couple of stalwarts from the Madchester era.

McTunes and 808state were at the pinnacle of their game, during the 1990s. In 1999, they dropped “TheOnlyRhymeThatBites99”. This collaborative CD came in 2 variants (seen below) and featured a host of remixes by Pete Teller & Terry Farley (ZTT Records Ltd).

These tracks are so excruciatingly 1990s, that you could almost start hallucinating from the metaphorical fumes, exuding from the music itself. I was half expecting a small bag of Ecstasy pills to drop out when I rooted around in the Fluid vaults for these.

McTunes, Vs, 808state

TheOnlyRhymeThatBites99, Version 1.


 

McTunes, Vs, 808state

TheOnlyRhymeThatBites99, Version 2.


#NeverNotCreating

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