Many of us face trying times at work. It’s good to know that there are others in the same boat, and better yet some that can even come to the rescue! So here’s a fun little insight into our world! You’re not alone!
Last month saw several fiendishly fiddly, global banner campaign launches for some of the year’s biggest AAA games. They brought challenges both unique and shared, what was most apparent though, is that experience and Fluid had a new hero when it came to super complex digital campaigns.
Rohini (Captain Eagle Eye) Khosla back story…
Once swallowed whole by a static web banner promoting a wildlife documentary and temporarily transformed into 5 lines of html code, Rohini came back with powers from the animal kingdom. Instead of using them to fight crime, she battles digital project deadlines.
Wielding her Super-powers.
The above powers are no good unless they can be wielded effectively against the challenges at hand. Although many of us may share some of the super-human skills described, applying them to a project’s unique circumstances is where the real power lies.
The Challenge Ahead
The usual, and nothing ever changes, it’s the nature of the industry we’re in! Tight deadlines (it was needed yesterday). Multiple stakeholders (we’d like to think it was only maybe one person, or two that needed to sign off the creative; we can only wish), multiple time zones-the challenges go on! And of course lots of deliverables; (when are there not).
Launching a campaign will always have its surprises! We know that; we expect them! If it’s not the creative that changed last minute, its the licensing on the product or the messaging or the additional 5 logos that now need to be added! As much as we’d like it to be organised we know the curveball is there, on its way, ready to bulldoze us over!
When the creative really was required yesterday and the brief and media plan have just come in, this means quick, reactive and planned responses. It means taking the reigns and leading the team and the client. It also means keeping the media owners abreast of everything coming their way. Managing expectations and being transparent across the board is key!
Multiple stakeholder management across the globe
Dealing with one local client can be tough enough, but sometimes we may be asked to deal with multiple clients across different time zones. Each has their own working style, professional opinions, personal gripes and favourite TV shows they need to get home to. Working with multiple international clients can be like herding cats. It’s important to exercise patience, diplomacy and making sure all appropriate correspondence is communicated.. even if some people roll their eyes at being cc’d it. They will often thank you later!
Lots of complex asset deliverables
We often deal with IP’s that means the world to the fans and the custodian clients. This means the up-most care has to be taken when working with character models, revealing game content or peeling back the layers of characters through our creative and delivery. An acute desire to learn from clients about the lore of their IP’s and an obsession with showing off the detail of a game in an appropriate and strategic way is always critical. All whilst meeting the challenges of everyday digital display, file size restrictions to say the least!
We all have superpowers and we are all required to use them sometimes. When those times come along, it pays to know what your superpowers are and how best to use them. In Rohini’s case, her superpowers let her excel at complex projects with more moving parts than the Antikythera mechanism.
If you want to ask Rohini about any of her other projects of global digital campaign delivery. Feel free to get in touch.
Fluid’s digital team work across creative, full site and app design and build, UX, UI, campaign management and more.