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15.09.17
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LFW: Button Bashin’ in Fashion

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London Fashion Week gets underway this week, with the likes of Xiao Li, Harvy Santos London, Ralph & Russo and Anya Hindmarch ready to grace the catwalk. Gearing up for another week of influential fashion, this week brings us the Spring/Summer 2018 ranges. From show stopping designs to the bizarre and wondrous, the fashion world is set to be in a frenzy.

Bringing gaming, technology and fashion together, Anouk Wipprecht works within the FashionTech. Defined as fashion crossed with science, engineering, robotics and user interaction, she is known for such creations as that of the Spider Dress.

“ALL MY DESIGNS CHALLENGE THE WAYS WE INTERACT WITH ONE ANOTHER” – ANOUK WIPPRECHT

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It is a true masterpiece, a staple of what the designer is all about. Spider Dress is all about protecting the wearer from invasion of their personal space, detecting their breathing and if they feel unsafe or not. But, why a spider? Well, Wipprecht was inspired by the indie game called Limbo.

Limbo-spider

Limbo pushed the boundaries on game art, it was dark and the player got killed in very brutal ways. The spider killed the player by pinching through their body. Yup, that’s right. That inspired them mechanical spider legs. These legs, sensing the wearers emotions, can extend.

The dress is undoubtedly a stroke of genius, it is elegant and beautiful in it’s own right.


Throwing it back to the 80’s, Giles Deacon’s memorable 2009 collection featured Pac-Man. With no other reason than his liking of women who have character on the catwalk. Models wore both bold patterned and not-so-obvious patterned outfits, some of which were accompanied with Pac-Man helmets. The catwalk was decorated with giant dots, the same as those seen in the Pac-Man game.

“I’VE NEVER BEEN ONE TO DO WHAT EVERYONE ELSE DOES, AND I’VE ALWAYS TRIED TO KEEP WHAT WE DO DIFFERENT FROM EVERYONE ELSE.” – GILES DEACON

Pac-man

Whether a fan of fashion or not, there’s an intrigue to see what crazy and bizarre outfits come down the catwalks. The fashion industry is huge and getting bigger, all eyes will be fixated this week on the catwalks.

It’s both exciting and encouraging to see the inner sanctums of high fashion drape their models with proper inspiration from the gaming world. Fashion and gaming don’t always mix with one another in a mutually respectful way. Fashion labels have been guilty of exploiting geek-dom and appropriating its signals in an often pretty desperate attempt to be cool.

Likewise, gaming has often scorned vanity, opting instead to happily push oceans of tag-slapped merch in our face that would be better suited as the lining of a rabbit hutch. Seeing fashion and gaming respecting one another more is an encouraging vital sign for the future of the cross-over.

With that in mind, we are excited for the next big event – BLE (Brand Licensing Europe). Fashion, gaming and licensing interlink in a wondrous and amazing way. They all gather in one place with a common goal – to unlock the evocative potential of brands.

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