Most Successful Merchandise Moneymakers | Fluid

Most Successful Merchandise Moneymakers

Within most media franchises, merchandising has been key in the overall success of a product. From the latest film releases to new video games launching, producing the right consumer products for the public is quintessential for achieving great success. As a result most franchises have expanded into different forms of media – so here are a few of the most successful merchandise moneymakers.




  • Retail Sales: $16 Billion
  • Box Office: $4.6 Billion
  • Home Entertainment: $650 Million


  • Clothing: T-Shirts, Hoodies, Jackets, Caps
  • TV & Film: Animated shows and films, Live Action Shows and Films
  • Novelty: Utensils, Bags, Mugs
  • Video Games: LEGO Batman, Batman Arkham series

The Batman franchise first started off as a comic book series when the character was created in 1939; appearing in the Detectives Comics.

In 1989, Tim Burton’s Batman was released and became a pop culture phenomenon. Over $750 million worth of merchandise was sold.

Batman merchandise is so popular and continues to grow because the character has managed to stay relevant. With new films, video games and toys constantly being produced, the dark knight has remained a staple figure in pop culture and it doesn’t look like he’ll be going away any time soon.




  • Box Office: $967 Million
  • Retail Sales: $45 Billion


  • Clothing: T-Shirts, Hoodies, Pyjamas
  • TV & Film: Anime, Films
  • Toys: Stuffed Animals, Figures, Collectibles
  • Games: 7 Generations Games, Handheld, Console, Arcade, Trading Card Game
  • Books: Manga

The Pokemon franchise first started of as a video game back in 1995 and the franchise soon expanded into other forms of media such as animated TV shows, films, toys and the trading card game. It is consider to be one of the highest-grossing media franchises.

The brand’s mascot Pikachu has been one the most recognizable characters from both the video games and the animated series. Pikachu has made various appearances on consumer products such as T-Shirts, Mugs, Socks and Caps. The character has also branched out into other Nintendo franchises such as the video game Super Smash Bros series.




  • Box Office: $4.258 Billion
  • Retail Sales: $10 Billion
  • Home Entertainment: $700 Million


  • Clothing: T-Shirts, Kids Fancy Dress, Caps
  • TV & Film: Various Animated Shows, Transformers Live Action Film Franchise
  • Games: Handheld, Console, Mobile
  • Books: Comic Books, Manga

This franchise first began as a toy line in 1984 about two factions of transforming alien robots. In order to sell more toys, The Transformers animated series was produced and of course this ploy worked. Watching the animated series and collecting the toys was essential in the life of kids back in the 1980s and eventually an animated feature was released in cinemas.

The franchise continued to grow as new shows were developed (Beast Wars, Armada, Energon etc) and eventually a live action movie was going to be released. The first live action film was released in 2007 and as of 2017 there have been a total of 5 films in the franchise with more set to be released later in the future.


Star Wars


  • Box Office: $7.3 Billion
  • Home Entertainment: $5.749 Billion
  • Toys and Merchandise: $17 Billion
  • Video Games: $4.28 Billion
  • Intellectual Property: $4 Billion
  • Miscellaneous:  $3.65 Billion


  • Clothing: T-Shirts, Fancy Dress, Caps
  • Novelty: Mugs, Utensils, Decanters
  • Toys: Action Figures, Collectibles, Replicas
  • Television: Action Figures, Collectibles
  • Film: Original Trilogy, Prequel Trilogy, Sequel Trilogy, Anthology Films, Animated Films
  • Books: Novels, Comics
  • Video Games: Episode-related games, Series titles, Stand-alone titles, Educational games

This space-opera franchise first began in 1977, becoming a worldwide phenomenon. The franchise began to grow in popularity upon the release of new toys and new films. The original trilogy ran from 1977 – 1983 and the films were re-released 1997 and of course new toys were released into.

Two years later the prequel trilogy was released, bringing in new younger fans and adults who grew up on the original films. Animated shows were also produced at this time to coincide with the release of the new films as well as new video games.

Currently Star Wars has a new sequel trilogy, with one film already being released in 2015 as well as other anthology films. With the release of new films, the franchise as become as popular as ever and merchandise sales continue to grow. This is because Star Wars has remained a staple in pop culture and parents are sharing their experiences and joy about the franchise with their own children – allowing the brand to successfully engage a younger audience.


Harry Potter


  • Box Office: $7.7 Billion
  • Book Sales: $7.7 Billion
  • DVD Sales: $2 Billion
  • Toy Sales: $7.3 Billion
  • Rentals: $600 Million


  • Clothing: T-Shirts, Hoodies
  • Novelty: Mugs, Utensils
  • Toys: Wands, Figures, Collectibles
  • Film:  Harry Potter Film Series (2001 – 2011)
  • Books: Book Series (1997 – 2007)
  • Video Games: Various games, LEGO Harry Potter

Although first released in 1997, Harry Potter did not take the world by storm until 2001 when the first live adaptation of the book, Harry Potter and the Philosopher’s Stone, was released. Since then the Harry Potter franchise dominated both the cinema and book sales as readers were obsessed with the characters; growing up along with them.

The success of the films allowed the book franchise to expand into a global phenomenon with new toys and novelty gifts being created for all the fans regardless of age.


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