Re-inventing the world’s greatest horror survival franchise
Key Facts >
Sega needed an epic, emotive and ultra-high quality brand identity for Alien: Isolation with a distinctive creative arc to extend across all global marketing activity.
Emotive, iconic and haunting, our solution was to produce a campaign that re-connected with the terrifying and unique soul of the original franchise.
The moon shaped housing device and strong colour palette coupled with a haunting series of visuals suggested isolation, intrigue and fear. The unmistakable look and feel draws on the immense heritage of Ridley Scott’s original vision and infuses it with the very highest quality artworking.
Alien: Isolation launched October 2014. Fans and forums were unanimous in their excitement and praise for the concept art when it was released in 2013.