Alien: Isolation | Fluid
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Client

Project

Alien: Isolation

Deliverables

Global Campaign Identity, Pack Art, Key Arts, Trailer Script, Online, Magazine Cover Concepts

Alien: Isolation

Re-inventing the world’s greatest horror survival franchise

Key Facts >

Overview

Sega needed an epic, emotive and ultra-high quality brand identity for Alien: Isolation with a distinctive creative arc to extend across all global marketing activity.

Emotive, iconic and haunting, our solution was to produce a campaign that re-connected with the terrifying and unique soul of the original franchise.

The moon shaped housing device and strong colour palette coupled with a haunting series of visuals suggested isolation, intrigue and fear. The unmistakable look and feel draws on the immense heritage of Ridley Scott’s original vision and infuses it with the very highest quality artworking.

Results

Alien: Isolation launched October 2014. Fans and forums were unanimous in their excitement and praise for the concept art when it was released in 2013.

Key Art

Key Art

Key Art

Key Art

Pack Art

Emotive, iconic and haunting, our solution was to produce a campaign that re-connected with the terrifying and unique soul of the original franchise.

Fans and forums were unanimous in their excitement and praise for the concept art when it was released
in 2013

alien-devices

Onlne

Online

magazines

Magazine Cover Concepts

Photoshoot art directed by Fluid

Photoshoot art directed by Fluid

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Initial Concepts