Associated Labels | Fluid
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Client

Project

Associated Labels

Deliverables

Logo, Style Guide, Animation

Associated Labels

Flexible, dynamic branding for Sony’s new label group

Key Facts >

Overview

Music giants Sony needed a visual identity to represent their new label group, Associated Labels. Comprising a handful of independent labels, they required a logo solution which allows for a changing roster of labels, whilst providing a strong and consistent parent-group identity.

Our solution was to house the central “A” logo at the heart of an atomic-themed design – with a moving cluster of orbiting sub-brands rotating within the group.

Dynamic when animated and engaging on the page, this brand solution blended the flexibility to cater for label changes with an instantly recognisable visual identity.

logo-design

Logos

logos

 

logo-dark

 Merchandise and Branding

style-guide

Style Guide

case

concepts

 Logo Concepts