Club MTV | Fluid
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Client

Project

Club MTV

Deliverables

Brand Identity, Logo Creation, Theme Branding, Print and Outdoor Advertising, Style Guide

Club MTV

A diverse set of creative for MTV’s themed club nights

Key Facts >

Overview

Club MTV needed creative umbrella branding and sub branding with distinct individual execution for a series of club nights themed to their different channels. MTV Rocks, MTV Dance, MTV Hits, MTV Base, MTV Freshers were all in the brief and each night required a unique look and feel built from scratch.

The signature concept for each night extended across all print and digital material and became a blueprint for the look and feel of each event.

Final Logo

Logo

CLUB MTV HAS TRAVELLED THE LENGTH AND BREADTH OF THE UK HOSTING CLUB NIGHTS FROM STUDENTS UNIONS TO MAJOR FESTIVALS

 

Outdoor

Outdoor Advertising

web

Online

 

Photoshoot

 

concepts

 

Logo Concepts

Concepts