A diverse set of creative for MTV’s themed club nights
Key Facts >
Club MTV needed creative umbrella branding and sub branding with distinct individual execution for a series of club nights themed to their different channels. MTV Rocks, MTV Dance, MTV Hits, MTV Base, MTV Freshers were all in the brief and each night required a unique look and feel built from scratch.
The signature concept for each night extended across all print and digital material and became a blueprint for the look and feel of each event.