giving creative assembly a fresh and contemporary feel
Key Facts >
Creative Assembly have a hard won reputation for quality. Something that has stood the studio in excellent stead for over 25 years. A phenomenal accomplishment of longevity in itself that marks the studio as unique amongst British, if not world-wide, development.
Fluid’s redesign aimed to develop the original logo giving the brand a fresh contemporary feel, but still refer back to the original logo so the redesign is seen as a continuation of (rather than a break with) company history. We completed a full style guide with a full set of additional branding elements, such as key background images and texture overlays for images.