Dark Souls III | Fluid



Dark Souls III


European Press Kit

Dark Souls III

A Dark, Twisted Press Kit For The Biggest Ever Dark Souls Release

Key Facts >


Dark Souls is one of the most iconic games series of all time. To mark the launch of the most hotly anticipated installation in the series, Dark Souls III, Bandai Namco turned to Fluid and asked us to conceptualise and deliver a press kit worthy of the colossal release. Dark Souls III is a torturously tough meander through a macabre fantasy world. Gore and jeopardy reign supreme as the twisted, labyrinthine landscape hosts malevolent ghouls that the player must fend off to survive.

We wanted to bring a piece of the Dark Souls world to life. We created a hand crafted crate with dark stained wood and hinged lid with antique clasp. The wooden crate contained exclusive content that was reminiscent of in-game artefacts, including: individually custom produced DSIII wax seals; a hessian wrap bound with hessian string; 2 scrolls, printed on parchment style paper with decollaged edges and distressed foiling, and a media card that featuring tactile board and foiling.


The game received acclaim from every corner of the world (which it was destined to do) and broke records for the best performing day one launch, being Bandai Namco’s biggest ever release.

DSIII_Box Closed

Media kit packaging


DSIII_Box Open

Media kit contents


“By far the best Press Kit we’ve ever had” Bandai Namco UK