Integrated Brand Campaign for Cannes 2014
Key Facts >
FremantleMedia approached Fluid in the run up to MIPTV 2014 to help them create an integrated brand campaign that would visually represent the company at the industry’s critical Cannes event.
Our brief was to create an overarching creative identity to showcase FremantleMedia brand and its divisions including their key programmes, talent and formats. This creative was then used to dress the event space and promote FremantleMedia through outdoor advertising and digital formats.