Horizon Zero Dawn
european media kit for a future where earth is ours no more
Key Facts >
In a future where our innate fear of technology has come to pass in the form of gargantuan, titanium T-rexes, Aloy- a young human outcast must fight, flee and forage to survive the brutal, re-imagined wilds of Horizon Zero Dawn and unravel the mystery of man’s demise.
‘Earth Is Ours No More’ is the damning revelation central to the game’s message. We were asked to explore the contrast between the lush landscape caused by nature’s reclaiming of the planet and the savage brutality of the machines that stalk the sweeping vistas. Every material and detail of the kit was designed to reflect this.
The kit is intended to be very tactile, with the use of speciality papers and finishing details. Kits for 50 key influencers were delivered as part of an exclusive VIP package. Presented within a black corrugated card box with personalised address label, within which was a bespoke HZD rucksack – with personalised name tag. The rucksack is opened to reveal the media kit, a HZD cap, t-shirt and framed picture of Aloy.