Lego Marvel Avengers | Fluid
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Client

Project

LEGO Marvel Avengers

Deliverables

European Point of Sale and Media Kit

Lego Marvel Avengers

Avengers takeover with full on POS and media kit

Key Facts >

Overview

Nothing gets us feeling more nostalgic than Lego and Marvel comics, so we jumped at the chance to create a series of point of sale items for the release of Lego Marvel Avengers.

The project involved creating an early pre-order buzz within the retail environment. By adding a sprinkling of the iconic Lego sense of humour popular with fans of all ages, we were able to produce a variety of items for the stores: from free-standing display units, to stacking cubes and even a free-standing standee of the Hulk giving the evil Loki a much needed shakedown, which added another element of fun to the campaign. The result looked brilliant in the shops and captured the essence of both Lego and Marvel.

Results

First number one of 2016 with 2.25 Million sales to date and rising.

Marvel Avengers_01 Kit

Media Kit Outer Packaging

The result looked great in the shops and captured the essence of both lego and marvel

 

 

 

Marvel Avengers_05 Poster

Keyart

Stacking Cubes

 

Counter Display Unit

Stockees

Standees

Wobblers