Lego Marvel Super Heroes | Fluid
Image
Top

Client

Project

Lego Marvel Super Heroes Media kit

Deliverables

European Point of Sale, Media Kit

Lego Marvel Super Heroes

A knock-out media kit and POS for Warner Bros' latest release

Key Facts >

Overview

Having worked on previous LEGO titles including Batman, Harry Potter, The Hobbit and Rockstar, we partnered once again with Warner Bros Interactive to produce a media kit and an array of POS to herald the 2013 launch of Lego Marvel Super Heroes.

Influenced by the look and feel of the retail pack, we sent the gang storming into stores. Hulk stomped in carrying our stacking cubes; the Super Heroes team smash their way into shop fronts via cracked glass window clings, and floating characters leaped from our burning building standee.

Press and VIP’s then received a 3 tiered, embossed LEGO brick press kit complete with spoof newspaper and 8 character masks from the game.

Results

The game went down a storm. As Gamespot say, it’s “all sorts of web-slinging, shield-flinging, Hulk-smashing fun.” We couldn’t have put it better ourselves.

marvel-front

Front of pack and outer slipcase with diecut window

lego-open

 

colour-papers

Double-sided poster and newspaper + USB

heroes

USB stick

 

“all sorts of web-slinging,
shield-flinging, Hulk-smashing fun.”
– Gamespot

 

 

 European POS range

a2-poster

A2 poster

 

 

cling

Window cling