Little Mix | Fluid



Creative Identity, Album and Singles, Ultimate Edition, Print and Outdoor, Advertising

Little Mix

A bold new identity for the UK’s biggest girl band

Key Facts >


Immediately recognisable as one of the biggest groups in the world, Little Mix are known for having fun with the latest trends. We therefore got the exciting task of doing a little ‘mixing’ ourselves when Sony Music approached us and asked if we could create a new visual identity for the girl band.

We looked back to the themes of the 90s to create a fun, young and bold image for the various editions of their album and singles. The creative showcased a kaleidoscope of colours and patterns but still took a direct influence from the existing Little Mix logotype, and this identity was then used across media including outdoor advertising and the Little Mix tour.


Get Weird going platinum and outselling One Direction in 2016 (Whoops!).


Standard Album

LM_02 Standard Back

LM_03 Standard Spread


LM_04 Standard CD


LM_06 Deluxe Front

Deluxe Album

LM_07 Deluxe CD


LM_08 Deluxe Spread 01

LM_09 Deluxe Spread 02

Deluxe Album Booklet


We looked back to the themes of the 90’s to create a fun, young and bold image


LM_10 Deluxe Posters

Outdoor Advertising