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LittleBigPlanet 3 Media Kit

Deliverables

Media Kit

LittleBigPlanet 3

A Media Kit for the superbly surreal platformer LittleBigPlanet 3

Key Facts >

Overview

New characters and the use of the player’s imagination to aid the in-game quests were key aspects that needed to be conveyed to media through our latest kit for the LittleBigPlanet series.

Whilst wanting to convey the tactile and handmade aesthetic that is synonymous with the game, we also wanted the kit to have premium production values and be unique from previous LBP media kits in order to show that this was a true reinvention of the franchise, not just a sequel.

Results

1584 kits in 8 localised variations were shipped to 27 countries and the game received a huge amount of positive press coverage.

unzip

The outer card mailer complete with tear open seal and Sackboy-esque 3D silver zip detailing

 

String and washer envelope with gold numbered edition sticker holds the content

opened

1584 kits in 8 localised variations were shipped to 27 countries

 

cd

cd-wide

 

Pop-up disc case

cards

Media assets link and QR code on scratch-off-reveal card

poster

run-sack-boy

Run Sackboy! Run! App information on a double sided concertina pamphlet