A Media Kit for the superbly surreal platformer LittleBigPlanet 3
Key Facts >
New characters and the use of the player’s imagination to aid the in-game quests were key aspects that needed to be conveyed to media through our latest kit for the LittleBigPlanet series.
Whilst wanting to convey the tactile and handmade aesthetic that is synonymous with the game, we also wanted the kit to have premium production values and be unique from previous LBP media kits in order to show that this was a true reinvention of the franchise, not just a sequel.
1584 kits in 8 localised variations were shipped to 27 countries and the game received a huge amount of positive press coverage.
The outer card mailer complete with tear open seal and Sackboy-esque 3D silver zip detailing