A cool, clean and simple animation to spark sustainability
Key Facts >
It’s not often that we get to put our animating gloves on here at Fluid, but Saatchi’s Sustainability ‘Lovemarks’ project allowed us to do just that. Commissioned in order to deliver an environmental message and encourage businesses to increase their awareness of sustainability, we created a variety of characters used in the animation to do this: from a scientist, to a hippy, and even a nuclear engineer.
Each one we designed and animated to interact with the Lovemarks logo brand, removing any pollution within it and replacing it with ‘greener’ alternatives. What we ended up with was a fun, simple and clean video befitting the style of the campaign.