Holistic corporate re-brand for clubland giants Luminar
Key Facts >
Luminar Group, the parent company of some of Britain’s biggest nightclub brands, required a holistic corporate rebrand to unify its internal and business-to-business communications. With such a large portfolio of clubs and brands such as Oceana, Liquid and Lava-Ignite under its roster, Luminar required a consistent brand identity to improve uniformity and convey a sophisticated, high-end image.
Colour variants signify different company offerings, giving a sense of diversity without uniformity. The brand identity and logotype were carried through print and outdoor advertising, a style guide and stationery.