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Client

Project

Luminar Brand Identity

Deliverables

Brand Identity, Logo, Style Guide, Marketing and Print Material

Luminar

Holistic corporate re-brand for clubland giants Luminar

Key Facts >

Overview

Luminar Group, the parent company of some of Britain’s biggest nightclub brands, required a holistic corporate rebrand to unify its internal and business-to-business communications. With such a large portfolio of clubs and brands such as Oceana, Liquid and Lava-Ignite under its roster, Luminar required a consistent brand identity to improve uniformity and convey a sophisticated, high-end image.

Colour variants signify different company offerings, giving a sense of diversity without uniformity. The brand identity and logotype were carried through print and outdoor advertising, a style guide and stationery.

Luminar_logo

 

 

Luminar_secondaries

 

 

Colour variants for different offerings to give a sense of diversity without uniformity

 

Lumiar_Mag