Marvel vs Capcom: Infinite
a worldwide campaign for a superhero smash
Key Facts >
As a bombastic convergence of the mightiest fighters in pop culture, the Marvel Vs Capcom series is an insanely high octane show-down between the best and bravest. The latest in the series, Marvel vs Capcom infinite, sees players taking charge of the infinity stones – central to Marvel lore and some of the most powerful artefacts in the universe.
Updated combat mechanics, visuals and content give gamers a revitalised experience and combat options. This is also the first in the series to introduce Ultron Sigma, a super-villain of megalithic proportions. We were awarded the task of setting key creative for the launch. We worked to bottle all of the tradition gamers expect from the franchise whilst communicating the refreshed combat, look and feel, Ultron Sigma and the infinity stones. Our key art set the tone for all deliverables including digital advertising and box art- all of which were created and managed by Fluid.