MTV Crashes | Fluid
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Client

Project

MTV Crashes

Deliverables

Brand Identity, Logotype, Advertising, Merchandise, Style Guide, On-Air Idents

MTV Crashes

Energetic campaign creative for the MTV’s live gig tour

Key Facts >

Overview

MTV’s nationwide series of one-off music events had to appeal to a wide audience inside and outside the host cities. Our creative was striking, bold and immediate: The word strikes the heart of the city like a meteor causing all things cultural and musical to be drawn towards it.

Using elements of each city to create the Crash scene, this hyper-real cityscape creative was carried across a range of media, merchandise and on-air idents.

poster

Key Art

OVER 40,000 TICKETS ACROSS THREE EVENTS

 

style-guide-1

Style Guide

style-guide-2

 

Merchandise

 

Using elements of each city to create the Crash scene, this hyper-real cityscape creative was carried across a range of media, merchandise and on-air idents

 

Style Guide

Print advertising

Concept Logos

Concept Logos

Early Concepts

Early Concepts