Energetic campaign creative for the MTV’s live gig tour
Key Facts >
MTV’s nationwide series of one-off music events had to appeal to a wide audience inside and outside the host cities. Our creative was striking, bold and immediate: The word strikes the heart of the city like a meteor causing all things cultural and musical to be drawn towards it.
Using elements of each city to create the Crash scene, this hyper-real cityscape creative was carried across a range of media, merchandise and on-air idents.