A striking, bold identity for MTV’s lifestyle brand
Key Facts >
Incumbent clients MTV approached Fluid with a plan to add a new string to their already illustrious bow. MTV Fit is a new brand concept that supports well-being and healthy living as a part of a rewarding and exciting lifestyle.
We used a bold, striking composition to portray confidence, exuberance and energy. Stark, sharp lines and a simplistic palette kept the art unmissable, unforgettable and at home next to other world-leading lifestyle brands.