MTV FIT | Fluid
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Client

Project

MTV FIT

Deliverables

Branding, Brand Guidelines, Key Art, Logo, Motion

MTV FIT

A striking, bold identity for MTV’s lifestyle brand

Key Facts >

Overview

Incumbent clients MTV approached Fluid with a plan to add a new string to their already illustrious bow. MTV Fit is a new brand concept that supports well-being and healthy living as a part of a rewarding and exciting lifestyle.

We used a bold, striking composition to portray confidence, exuberance and energy. Stark, sharp lines and a simplistic palette kept the art unmissable, unforgettable and at home next to other world-leading lifestyle brands.

 

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Initial concepts and development