MTV: KILL BORING
BONKERS BRAND IDENTITY FOR ENTERTAINMENT GIANT
Key Facts >
MTV has had a makeover: a completely bonkers new look. The ‘new ugly’ aesthetic, designed to reflect the increasingly visual way that its audience communicates. Fluid were approached by MTV to help develop their internal brand, nicknamed “Kill Boring”. We worked closely with MTV to get this bright, brash, hyper visual approach to work in print by creating imagery inspired by internet memes, GIFs and emojis, and social media videos posted by the viewers. The resulting graphics are a chaotic mix of clashing colours, unicorns, anthropomorphic fruit, marble and pizza, perfectly capturing MTV’s playful tone of voice, as well as the DIY aesthetic of the internet.
All the “Kill Boring” branding has been eagerly adopted by the internal teams and has since rolled out internationally.