A crowd-powered website for the UK’s most electric girl-band
Key Facts >
We were charged with creating an innovative site with Neon Jungle fans at the forefront of our thinking. We designed a mobile-first responsive site to pass the “Bus Test”; a 10 minute window of unplanned and energetic mobile browsing. There is no CMS, instead all content is powered by social media channels. Behind the scenes, moderation tools, sophisticated caching and content synching make for a slick experience.
This concept pivoted on the knowledge we had of the audience; they wanted to see a whole site with one look, have a ‘quick-peek’ at the latest updates and pics from the band and share with just one tap.