New Designers | Fluid



New Designers


Brand Identity, Print and Outdoor Advertising, Online Campaign, Event Collateral

New Designers

Re-brand for one of Europe's most prestigious design-grad events

Key Facts >


This year we were proud and excited to add New Designers to our roster of event clients. We have always been a big fan of the show and the talent it both showcases and inspires, so we were elated to provide the refreshed brand and identity. This is another event for which we are supporting our incumbent exhibition clients, Upper Street Events.

Having already established a revised look and feel last year, the New Designers team needed it updated and energised. Interestingly though, this job was all about re-inventing the wheel.

We created a circular device to house contrasting, juxtaposed imagery that celebrated the eclectic nature of the event and the designs seen within it.


Within the brand suite we created were DL leaflets, signage guides, invitations, 48 sheet posters and more.


Key Art


Our brand helped the Upper Street’s marketing team achieve a reach of 11.5 million for the event’s campaign


Print Collateral


Web design and online campaign