PJ MASKS | Fluid
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Client

Project

Eone: PJ Masks

Deliverables

Branding/ Logo/ Font Creation/ CG Animation/ Packaging/ Style Guide/

PJ MASKS

Brand identity and style guide for the biggest new kids show of 2016

Key Facts >

Overview

PJ Masks tells the tale of three 6 years olds, disaffected by the injustices in their city, who transform into crime fighting superheroes at night. All by harnessing the power of magically transformative pyjamas.

Conor, Amaya and Greg, or Catboy, Owlette and Gekko (as their adversaries better know them), will take on any puzzle and perp to keep their city safe from the spill of night’s corruption. Their superpowers of strength, stealth and…stickiness make them formidable agents of the good fight, feared by all the underworld’s criminals.

We were tasked with building a cohesive, consolidated brand experience that was resonant across digital, experiential, promotional, retail and advertising. We also worked to create CG animations and poses of the PJ team. It was important to empower pre-school kids to want to explore the world of PJ Masks and communicate the fact that it’s suitable for the target audience.

Results

Our identity was implemented within every toy store across the world, as our look and feel set the tone for one of the most successful new kid’s IP’s in 2016.

 

Logo Animation

 

pj-masks_fully_localised_logo

 

Logo Design

 

pj-font

 

Multi Language Custom Font Design

 

 

pj-poster

Key Art Design

 

 

pj-characters

 

PJ Masks was a resounding success across all territories

POS

 

Packaging Design