PlayStation World | Fluid
Image
Top

Client

Project

PlayStation World

Deliverables

Brand Identity, Key Image

PlayStation World

A visual interweaving of logo and product

Key Facts >

Overview

Sony needed a creative identity to act as a visual representation for PlayStation World. Using the PS Family logo, but not a logo in itself, the solution needed to convey the scope of the European territory and reflect the breadth of the connected, exciting, vibrant service.

Our creative response used clean, beautiful, ethereal satellite photography focusing on Europe as seen from space, with the PS family logo woven together from interconnecting points of light. The perfect visual realisation of the brand, product and service.

in-situ

 

 

Initial concepts

THE PERFECT VISUAL REALISATION OF THE BRAND, PRODUCT AND SERVICE