STYLE GUIDE TO REIMAGINE A KIDS TV INSTITUTION
Key Facts >
Rainbow is a British TV institution, Bungle, Zippy and George spent decades entertaining and informing with their surreal antics. From Zippy’s edgy extroversion, Bungle’s thinly stretched patience to George’s passive, endearing quietness; the subtly genius, cabaret-esque performances that adorned the mornings of our childhood still stand out almost 30 years later.
Fremantlemedia wanted to harness the heritage of Rainbow and bring it to a new audience through their consumer products. We were tasked with creating a style guide that re-imagined the central characters in new, more contemporary art styles that would retain their original DNA whilst celebrating their rich, classic appeal to modern audiences. The results were an edgier iteration of the classic Rainbow characters.