Singstar Ultimate Party
a party pack for all ages to celebrate 10 years of singstar
Key Facts >
SingStar Ultimate Party was the first iteration of the karaoke style videogame franchise on PS4, coinciding with the game’s 10 year anniversary and over 26 million sales. We were tasked by SCEE to create a fun yet functional media kit to promote the games release. We wanted to present the content in a manner that befitted the legacy of the game, which recipients would want to keep and enable them to have the ultimate SingStar party of their own.
The finished pack included a bespoke SingStar tote bag, SingStar party masks, custom SingStar balloons and a SingStar Ultimate Party album with a game disc. A very limited number of kits also included a unique LED disco light bulb presented in a bespoke SingStar box.
2000 kits featuring 6 logo versions, 8 localisations and 8 territory specific tracklists were distributed to 27 countries across Europe, Australasia, the Middle East and South Africa. The bag also allowed for individual territories to easily insert any additional SingStar related content/information they wanted to include related to their market.