Retro Apparel for Toy and Tech Landmark
Key Facts >
When introduced to a captivated industry, Tamagotchi made a huge mark on the tech and toy landscape.
With a totally unique concept of nurturing, discipline and survival, huge range of pitch perfect styles and churping alerts pointing proud young owners in the direction of pixelly poop-piles- Tamagotchi, unsurprisingly proved to be a instant hit with the post gameboy kids of the world.
Bandai wanted to celebrate the original heritage graphics from the toy’s golden era. This range was created mainly for fast fashion apparel, for a worldwide fashion retailer across kids and adults.
The challenge was keeping the tone consistent of the era, yet channelling a fashion direction for today’s generation. This lead to bold but approachable designs that were immediately distinctive.