A Papercraft Media Kit With a Unique Opening Experience
Key Facts >
Tearaway Unfolded is an expanded PlayStation 4 re-imagining of the original BAFTA award-winning PS Vita Tearaway from the esteemed LittleBigPlanet developers, Media Molecule.
To promote the game’s release we were briefed by Sony Computer Entertainment Europe to produce a creative and high quality media kit, that played on the game’s papercraft theme and innovative DualShock 4 control scheme. Having explored a range of initial ideas, a concept was conceived with the client that centred on a pastiche/reimagining of an actual DualShock 4 controller retail box – which would include a papercraft DS4 (far easier said than done!). The final kit was produced in an edition of 1600, and featured a range of content with subtle nods to papercraft – creating a unique opening experience that informed recipients about the game bit by bit, before the final reveal of the game disc.
Our concepts tore away the competition, with our kit incredibly well received by media, SCEE and Media Molecule.