The War of the Worlds | Fluid
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Client

Project

The War of the Worlds: The New Generation

Deliverables

Logo, Key Art, Collector’s Edition, Album and Singles, TV and Print Campaign

The War of the Worlds

The iconic album completely re-imaged for a modern audience

Key Facts >

Overview

Sony music asked Fluid to play an integral part in the 2012 musical version of the “War of The Worlds”. Re-imaging Jeff Wayne’s seminal 1978 album was an honour. Obsessively detailed research went into the reworked Logo, cover art, nine illustrations, Cinema ads and TV ads. The resulting art is a dark and brooding blend of the unmistakable original with a contemporary, hyper-real feel.

Results

A dark and brooding blend of the unmistakable original with a contemporary, hyper-real feel.

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Logo

 

vinyls

Collector’s Edition

Pencil compositions developed in to 3D environments before all-new details were created using photography, illustration and compositing techniques.

Ditching photo-realism in favour of a hyperreal picturehouse style with nods to original quirks that only enthusiasts would spot.

 

Key art: Brave New World + Details

Key art: Brave New World + Details

 

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Print and Outdoor Advertising

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