BROODING, SULTRY SHOOT FOR THE NATION’S FAVOURITE
Key Facts >
As the winner of one of Britain’s Got Talent, Tokio Myers is the perfect example of what happens when you don’t follow the crowd. Sony Music asked Fluid to work on Tokio’s upcoming album, Our Generation. The album is an unconventional blend of classical music meeting dance and hip-hop.
Delivering the campaign and brand identity, the album conveyed the moody emotional music within by using bold red and blue tones (a light nod to iconic 90’s cover from Soul II Soul) and a detached but expressive pose that connected with the audience without being cliche.