Town & Country
revitalising a gardening brand with a reputation for quality
Key Facts >
With more than 30 years of heritage in gardening retail, Town & Country has become synonymous with innovation and quality. When they decided it was a natural time to modernise the brand, Fluid saw the opportunity to crystallise Town & County’s core values and craft a unique position in an extremely competitive market as the number one ‘go-to’ gardening brand.
We wanted to communicate the shared passion between brand and consumer, in the hope of a more personable and emotional relationship. A focus on people and an organic style to the visual communication reflects this relatable and trustworthy proposition.