Town & Country | Fluid
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Client

Project

Town & Country Brand Identity

Deliverables

Brand Identity, Art Direction, Photography, Style Guide, Print & Digital Advertising, Packaging, Retail Display Units

Town & Country

revitalising a gardening brand with a reputation for quality

Key Facts >

Overview

With more than 30 years of heritage in gardening retail, Town & Country has become synonymous with innovation and quality. When they decided it was a natural time to modernise the brand, Fluid saw the opportunity to crystallise Town & County’s core values and craft a unique position in an extremely competitive market as the number one ‘go-to’ gardening brand.

We wanted to communicate the shared passion between brand and consumer, in the hope of a more personable and emotional relationship. A focus on people and an organic style to the visual communication reflects this relatable and trustworthy proposition.

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A focus on emotional, not functional needs

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