A SINISTER MEDIA KIT TO GIVE YOU THE FEAR
Key Facts >
Until Dawn was a PlayStation 4 horror based videogame, which saw a group of friends stranded on the secluded Blackwood Pines mountain, facing a terrifying night of horror when they suspect they’re not alone and a killer is on the loose. Having successfully won a pitch for the project, we created a memorable media kit that tied into the game’s still evolving storyline. The focus was to inform recipients about the game’s setting, characters and key features, whilst also portraying it’s horror aesthetic in a non-tacky or distasteful manner.
We utilised a range of premium finishes and papers, with several items hand distressed to make each kit unique. The final kit was designed to look like a long forgotten souvenir from the area, with numerous macabre details reflective of the game itself.
2000 kits were produced for 29 countries, encompassing 7 languages with 2 localised logos and game discs. Feedback was great from the client and developer alike, and the kit received widespread coverage across media, with a number of YouTube unboxings from recipients and positive comments from viewers.