Shadow of the Colossus is one of the most heralded video games in history, originally released on the PlayStation 2 in 2005. The game saw a young adventurer, Wander, and his horse, Agro, venture to the far corners of ancient forgotten lands to defeat 16 majestic Colossi, on a quest to unlock the power to save a dead girl. Following the acclaim granted to last year’s re-release of The Last Guardian (including our media kit), Fumito Ueda’s spiritual prequel has now been brought to PlayStation 4 too, courtesy of JAPAN Studio and Bluepoint Games.
Sony Computer Interactive Entertainment briefed us to create a media kit for media and key influencers that would “bring the characters and world of Shadow of the Colossus to life and celebrate the proud legacy of the game and its landmark artistic achievements, from its hauntingly beautiful landscapes to the memorably unique Colossi”.
Due to Fumito Ueda not being involved in the re-release the design needed to be lead by the game’s stunning remastered screenshots and distinctive keyart. We utilised organic materials/paper textures to convey the gameworld, creating a tactile media kit with premium production values, which would appeal to players of the original and newcomers to the title.
The kit was presented within a minimal parchment paper o-ring, featuring distinctive icon(s) from the game in 2 randomly distributed designs – a Colossi and Sigil. The o-ring was removed to reveal a premium finished paper over board drawer box within – featuring stylised screenshots of Wander and Agro in 2 further designs. The box utilised a tactile uncoated artpaper, Olin Rough High White, whilst a matt silver foil of the original Japanese title on the top referenced it’s origins. The back of the box featured a subtle detail of the game map and silver handwritten numbered editioning, whilst the inset pullout drawer featured a further matt silver foiled Sigil pattern – opening to reveal the kit’s content via a forest green ribbon pull.
Inside the drawer – which featured a larger Sigil pattern on pearlescent paper – sat the kit’s main content, held within a tactile card bellyband and finished with a soft enamel metal badge. The badge was produced in antique nickel with black and cyan handpainted detailing across 2 designs – the Colossi and Sigil icons. Their distribution related to the o-ring; so each recipient had both a Sigil and Colossi within their kit, whilst a butterfly clasp allowed easy removal from the bellyband for further usage.
The bellyband was produced in GF Smith’s Twist Black, to be representative of the hair of Wander’s horse, Agro – and gave the black foiled game logo a copper-esque aesthetic where it caught the light. The construction facilitated the review disc to be slotted into the reverse of the bellyband, above a black foiled PS Family logo. To prevent any possibility of the disc getting scratched by the paper texture we produced a black card insert, featuring the main Sigil icon surrounding by icons of the 16 Colossi.
The printed content – a concertina leaflet and set of 8 cards – were printed on the same uncoated stock as the box. The leaflet’s initial view showed Wander dwarfed in size by an unknown adversary, and unfolded to reveal the game’s keyart and the sheer magnitude of the Colossi. The reverse continued the kit’s ancient realms aesthetic alongside localised marketing information and black foiled logo detail. The cards were double sided, with the fronts depicting the game’s storyline and visual style via stunning screenshots and the reverse featuring exclusive stylised imagery of some of the most popular Colossi.
Working to a tight timeframe, 1500 kits were produced over 8 language variants and delivered to 30 territories – to allow for an early review embargo and maximise it’s pre-release marketing exposure. The kit got excellent feedback and social media coverage, with some saying it was their favourite media kit ever! Some Imagery of the kit below…