When I first found out about this it was a complete surprise, two friends I grew up riding BMX with have designed a completely new bike. Johann Chan the owner and designer at Emer has a long history in BMX, producing clothes, sponsoring riders, making videos, organising competitions as well as still being a great rider today.

Tired of being overtaken by mountain bikes, racers and folding bikes on his 12 mile commute to work. Johann wanted to design a new kind of bike that rides with modern BMX geometry but with the benefits of the large, fast wheels that you’d find on a cruiser,. It has the same agile body position as a modern BMX but combined with a short rear end making it perfect for manuals, a cruiser for people who want to beat fixies to the pub.

Mark Noble at Deluxe helped with tried and tested quality manufacturing, the design is simple and elegant in gloss black and gold with graphics created by typeface designer Seb Lester – also a BMX flatland rider – bringing the image of the Swift to life with beautiful hand drawn lettering and head badge, also available in gold and black print t-shirts here.

The bike is in prototype stages at the moment, and should be out hopefully by the end of the year.