The fantastic Jessie J released her new single today. We were asked by our longstanding client, Universal / Island records, to work with them on the creative – and it’s safe to say, we were pretty excited to work with such a top artist. The legendary photographic studio Rankin styled and shot Jessie for the sleeve artwork and we pulled it all together to create the finished article. Watch this space for more Jessie J work coming soon…
The Angel ‘About Time’ album dropped this week, it’s a jam packed CD (or double CD if you grab yourself the deluxe edition) of hits from Angel and also some of Britain’s finest urban chart toppers. The album is the final piece in the puzzle of Fluid designing the look and feel for this up and coming UK artist.
Stand-up comedian Russell Howard has announced a new world tour, Wonderbox, which will include four dates at the Royal Albert Hall and a whole host of national dates. We’ve been toiling away behind the scenes here at Fluid to create the visual identity of the tour campaign. Being a comedy tour it was only natural for the approach in the art direction to have a quirky element of fun, but we also wanted to portray some of the ‘bright lights and epicness’ associated with an arena tour and enlisted the talents of celebrity photographer David Venni to do the photography.
The campaign will be appearing nationally this week, across a myriad of print and digital formats including billboards, newspapers and web, so keep an eye out for Russell Wonderbox and we’ll have more imagery in a future update.
The children have spoken! Last night was the date of the Nickelodeon Kids’ Choice Awards, which for those not in the know is an awards show voted for entirely by kids and featuring concepts not yet familiar to other awards ceremonies like the Oscars and BAFTAs (though we think they should be) such as dunking winners in slime and categories like “Favourite Villian” and “Favourite Buttkicker”. As part of our continuing relationship with Nickelodeon, Fluid created the UK Press Kit to publicise the event.
Included in the press kits, which arrived in a slime-coloured green mailer bag were 3 sticker sheets and nominee details presented on signature Nickelodeon blimp shaped cards, all playing on Nickelodeon’s signature sense of irreverent fun.
There’s double reason to celebrate too as another of our clients went on to win not one but two awards – One Direction snapped up Favourite UK Band but also Favourite Music Group overall, which shows just how much those Americans love us really (and Fluid’s album artwork, of course!)
If you get your hands on a copy of this week’s MCV, be sure to look at the feature “The New Rules of Games Marketing”, because Fluid’s very own head of marketing and PR, Lu is featured inside! Lu explains how factors such as digital routes to market, personalized one-to-one marketing and social media advocacy are changing the games marketing landscape, and we are included in a feature “Agency Insiders”, a run down of the leading creative specialists working in the sector. With a page spread featuring some of our latest projects, we’re really happy to be included in MCV again, because alongside our work in the fashion, music and arts sectors, as Lu says, “video games are our bread and butter”.
We knew it would be big, but this is big…One Direction’s official Comic Relief single, “One Way or Another” was released 3 days ago and has shot to number one on iTunes in 63 countries, yes that’s correct – 63 countries, and is the fastest selling single of the year! We’re delighted for its success, of course because Comic Relief is such a worthy cause, but also because… we designed the cover art!
Its tipped to be the highest selling Comic Relief single to date – and certainly will be if it continues at this rate – beating previous Red Nose Day singles Peter Kay’s ‘Is This The Way To Amarillo’ and Westlife’s ‘Uptown Girl’, which have raised millions for the charity. This is the first Red Nose Day single that has had a massive global response, so well done One Direction for spreading the good word of Comic Relief out to their gigantic worldwide fanbase!
48,000 hits and rising in just four days! Our Mixer’s Map for Little Mix is going from strength to strength, having only been online since the 1st Feb and in that time racking up an impressive amount of hits – that’s a lot of Little Mix fans winning prizes and enjoying Fluid’s fine handiwork!
The Mixer’s Magnets competition is still going, so we’re expecting a whole lot more visitors to the site over the forthcoming weeks and for the hit count to reach dizzying heights…
Freshly published treasure trove of typography “How to Use Type” published by Laurence King is an excellent overview of some really great examples of type in design for print and screen, and includes not one but two examples of Fluid’s own work with type: our brand identity for Hyatt’s Andaz 1901 restaurant and our own website’s visual identity “Never not creating since 95″. Really visual and informative book for those looking for a introduction to the world of typography, thanks to creators Lindsey Marshall and Lester Meachem for including us in this great project!
We’ve been busy of late designing the cover art for the official new Red Nose Day single, One Direction’s cover of Blondie’s “One Way or Another” and it’s a privilege to be involved with the charity. The cover incorporates a great shot by photographer John Wright and marks the first of Fluid’s cover sleeves of 2013…what a great start to the year!
The boys have been tweeting from their trip to Ghana for Comic Relief earlier this month, and seem to have taken away a lot from the experience, describing it as ‘amazing’, ‘inspiring’ and I think Niall might be lost forever in the excitement judging from this storm of exclamation marks.
The single is set to be released on the 17th February, and you can watch One Direction’s adventure in Ghana on Comic Relief on the 15th March.
We are excited to announce that we’ve been busy creating the content for Little Mix’s new worldwide competition: Mixer’s Magnets. Launching today, our Mixer’s Map allows Little Mix fans from around the world to register their locations on a map to compete – country vs. country in a magnet showdown in order to win prizes. Take a look here.