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Fluid’ s Favourite Kits of 2021

Fluid has had another exceptional year for delivering global media and influencer kits for some of the biggest and best launches of 2021. From blockbuster netflix shows to cult JRPG's; we have an eclectic selection to show off- and have picked three of our favourites below.

TALES OF ARISE

Tales of Arise is the latest instalment in the iconic and dynastic Tales series. As part of their 25th anniversary celebration of the ip, Bandai Naaco wanted to commemorate the heritage of the franchise and commissioned us to produce a highly exclusive influencer kit to mark the occasion.

Our kit contained character art which showcased the games brand new graphic shader, achieving a hybrid of anime and watercolour styles, a sprawling timeline celebrating every instalment of this timeless series and at it's centrepiece: and LED art print that highlights the stunning artwork created for the game.

Our kit contained character art which showcased the games brand new graphic shader, achieving a hybrid of anime and watercolour styles.

ARCANE

Arcane is a brand new fantasy adventure bought to you by League of Legend creators Riot Games and Netflix. Representing one of the first truly blockbuster transitions from the pc to big (home) screen, Arcane is a tale of power and twisted ideologies contorting between the Utopian city of Poltiver and the repressed undercut of Zaun.

We were thrilled to support the launch with the biggest global media kit project we have ever lead. With over 3000 kits globally, Riot games wanted to mark the launch with a serious bang.

With over 3000 kits globally, Riot games wanted to mark the launch with a serious bang.

We were thrilled to support the launch with the biggest global media kit project we have ever lead. With over 3000 kits globally, Riot games wanted to mark the launch with a serious bang.

DEATHLOOP

DEATHLOOP is the latest innovative FPS from masters of the genre, Arkane Lyon. The game sees players trapped on the enigmatic, violent and hedonistic island of Blackreef - where they're doomed to repeat the same day for eternity, unless they can determine how to break the time loop they're in.

Bethesda and Sony Interactive Entertainment commissioned Fluid to create an influencer kit to mark the PS5 launch. We conceived an interactive and tactile media kit of the gameworld, encouraging recipients to use the supplied content to create a map pinboard and formulate their own timeloop breaking theories - which garnered great social media coverage and easily digested messaging about the game mechanics.

Numbered editioning furthered the kit’s exclusivity whilst aspects of content were dual purposed as exclusive collectible keepsakes.

Numbered editioning furthered the kit’s exclusivity whilst aspects of content were dual purposed as exclusive collectible keepsakes.

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