Block Busting Minecraft Dungeons Influencer Kit
With just 100 kits we generated 6.9 million impressions
The chest contained an inner tray and 4 inner boxes, which utilised a range of tactile papers to represent Minecraft’s element; red stone, sand, obsidian, anthracite and lava. Within these boxes was a numbered personalised panel and a range of bespoke goods and supplied Minecraft Dungeons merchandise including a plush toy, guidebook, Mattel figure, LEGO set and exclusive t-shirt. Image below by @OMGchad.
A further key aspect of the creation, was it being crafted using sustainably sourced materials, most of which were recyclable, to reduce impact on the environment - with territory related information about recycling included in each kit.
Our kit generated 310,000 engagements and our client was thrilled with the “awesome numbers involved”