Fluid’s PUBG Tees Drop into the map
Unlike so much of the famous brand creative we produce which is promptly thrust into the spot-ligtht' our trend-lead licensing work can sometimes keep us waiting before we see it out in the wild. For that reason, it was a particular treat to see our trend lead fashion creative launched and on-sale for PUBG.
We created a series of graphics inspired by the nerdiest details we could dig from PUBG lore; equipment, palettes. vehicles, locations, icons and phrases was all looked researched extensively. Our on-going collaboration with the beast of all Battle Royales continues to garner exciting results and we look forward to seeing where it takes us next.