Games , TV/Film , Music , Lifestyle , Fluid


GAMES WORKSHOP: 40K Global trend creative

Few titans of fantasy and fiction have the visceral appeal of the 40K Universe. In a few short years, Games Workshop has taken their hobbyist routes to world-conquering scale and we are sincerely thrilled to have supported them in their journey.

Fluid is the first creative agency ever to collaborate with Games Workshop on producing a trend guide that would activate the brand at retail without diluting it's  brutal appeal. Using timeless paint styles and carefully curated symbology from the Universe of 40K, we explored the far corners of the void to create a compelling visual language for the game that works at retail.
From the Astartes to the Necron; we explored the technology and textures that make the diverse cultures throughout so rich and fascinating.