WELCOME TO THE FUTURE: LAUNCHING CYBERPUNK 2077
Welcome to Night City
It is rare that a game comes along with such gravitas as to outshine every other entertainment release of the year. Cyperpunk 2077 has done just that. Possibly the most anticipated and coveted game of all time, Mike Pondsmith's colourful but nightmarish dystopia of Night City has finally flung it's gates wide open for us all to explore.
3 kits for 3 campaigns
We were thrilled to be asked to assist in the game’s marketing campaign; producing 3 campaigns (Merch Mailer, BlackMilk Clothing and Influencer) to deliver an array of supplied brand partner merch, a CP2077 capsule clothing collection and bespoke goods - exclusive to this campaign.
neon as the city
The final kits play on the vibrant yellow and black brand colours, utilising an array of technical and futuristic-referencing materials and production finishes, to ensure a stylised delivery mechanism of content/marketing info, as well as reusable keepsakes for recipients and their time in Night City.
Our kits garnered great feedback from recipients, with a mass of social media coverage - commenting on the array of unique materials and the re-usability of the bags; with CD Projekt Red and Bandai Namco Entertainment UK thrilled with the quality of the produced artefacts and recipient comments. More data to upload on this project in the New Year, so watch this space. We have a city to burn!