Hi I’m Julia, i'm a fashion business and promotion student in Birmingham and I'm the new intern here at Fluid!
One of my key interests lies in the recent growth of influencer marketing. Up to 57% of brands now use influencer marketing as part of their marketing mix and this number is set to grow in the coming years so it's something I keep a keen eye on in my professional development.
“I am very excited to experience work from both sides of the spectrum at Fluid, including the business and the creative side of innovative marketing”
I'm particularly interested to see how influencer marketing responds to, or helps brands through the challenge of COVID-19. On top of this, I am huge fan of art, design and studying culture of all kinds particularly fashion.
I am most hoping to get some exposure with the fashion brands and movie studios that Fluid does some incredible trend lead work and I can't wait to learn more about it.
Finally, I am excited to learn more about how running an agency actually works, not just the creative output but all of the effort that goes into securing briefs.
I will be with Fluid for the next few weeks- so if you want to reach me for any reason, don't hesitate to give us a shout!