Ratchet & Clank: Rift Apart Influencer Kit
Ratchet & Clank enjoy some of the most loyal fans in all of gaming, achieving Sonic levels of coveted lovability. As perhaps one of the PS5’s mantlepiece launches, Rift Apart has garnered epic levels of attention and review accolades pre-launch. Working to a tight timeframe, Fluid won the opportunity to create Sony Interactive Entertainment’s global Influencer Kit to mark the game’s launch.
Playing on the game’s key theme of duality and it’s purple-cracked inter dimensional rifts, we created a bold cube Portal box which introduced the main characters, and revealed a range of marketing content and exclusive merchandise which created generated widespread social media coverage and great feedback from the client. 1337 numbered editioned kits were distributed to 41 territories to coincide with launch date.
Some recipient imagery and unboxing videos below, further imagery to follow on a future Fluid website update.