The Great Monopoly

Style and trend creative for the world's most prestigious pass-time

With the London toy fair looming large on our calendar, we once again decided to look back through our year and find some of our favourite examples of our work with global toy brands.

Hasbro approached Fluid with the mandate to re-ignite the roaring 20's with the Monolopy Millionaires Club; a nostalgic project designed to celebrate the decadence and heritage of the brand for an Autumn Winter 2022 trend guide.

We were inspired by the deco textures of the day; the use of thick velvets, satins and copper to capture the opulent escapism offered by the grand chairman of the boardgames.

We looked at patterns, icons, badge-work and original art to produce a style guide that was unmistakeable, classic, classy, aspirational, timeless and alluring.