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UFC: Knockout Licensing Creative

STRIKING TREND CREATIVE OR THE ULTIMATE FIGHTING CHAMPIONSHIP

Few brands are as electric and evocative as the UFC. Surpassing simple entertainment to become a bastion or gladiatorial athleticism and achievement, the UFC represents the highest ideals of human courage and commitment.

Fluid was asked to create a new set of trend creative under the title Urban merch. Our goal was to generate nostalgia and to build something as irreverent, bold and trend setting as the UFC themselves.

The result was a colourful, energetic guide with striking colour statements and intricate athletic detail. We proudly provided UFC with an extended guide and the creative was universally well recieved from the brand and fans alike.

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