Music , Fluid


Ward Thomas Album Campaign

Tell y'the truth; we don't do as much music as we used to. So when the phone rang and it was our old mates at Sony Music- our gobs stretched with a grin.

Sony were readying to launch the third album from the beautifully bucolic country carollers; Ward Thomas. We were asked to create the core brand identity and all associated elements and duo wanted something mature, calm, simple, balanced and introspective.

We mood-boarded images that were dichotomous and layered in both imagery and meaning. We settled on a super simplistic photographic route which exuded calm, self reflection and thoughtfulness and which showed the ladies as being two individual parts of a complete whole.

Their latest album; Restless Minds is out now and Ward Thomas are currently touring the UK. Check out their site for tickets and Spotify for Restless Minds.