A reality bending action shooter from the Max Payne team

Since bringing us gaming bullet time, the team behind Max Payne have secured themselves as some of the most influential game developers of all time.

Control is a future-fantasy tale that has scale and visuals to permanently suspend all disbelief. From huge chaotic action in frantically manipulated environments, stunning displays of telekinetic violence, to the awe inspiring mechanical design of the labyrinthian setting- control is a feast for the senses.

We were asked to provide concepts of how to adapt the games core brand for the official website, ensuring all brand messages, stylings, mechanics and more were perfectly represented in the digital shop window.


As part of the launch we drove pre-orders with an email to 505's fans. The design was clear, direct, on brand and with a clear call to action.